Mr. Ink Offline Murdoch - Just keep your hands off WSJ.com!

Rupert Murdoch will block Google from spidering his websites. This is what he says, regarding to an article in The Guardian. He will remove stories from Google's search index as a way to encourage people to pay for content online.
In an interview with Sky News Australia, the mogul said that newspapers in his media empire – including the Sun, the Times and the Wall Street Journal – would consider blocking Google entirely once they had enacted plans to charge people for reading their stories on the web.
In recent months, Murdoch his lieutenants have stepped up their war of words with Google, accusing it of "kleptomania" and acting as a "parasite" for including News Corp content in its Google News pages, says the paper. But asked why News Corp executives had not chosen to simply remove their websites entirely from Google's search indexes – a simple technical operation – Murdoch said just such a move was on the cards.
"I think we will, but that's when we start charging," he said. "We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form."
I think people overestimate the role of Murdoch, who is an old rich man, who has not the simplest idea, how to monetize his online assets. Ink is pumping through his veins, like it still does in nearly all publishers veins.
If the above story is what he really said, it is nonsense. Wsj.com is the world's only newspaper with a perfect approach to charging for content and for opening to search engines. WSJ serves two lords at the same time. You come via Google, it is all for free, you come via wsj.com, the wall is up.
Murdoch never had an idea
Dear Rupert Murdoch, you try to keep the search-spiders away, you cut of your hands. And you loose 30 to 40 percent of your traffic - and revenues!
PLUS: Your website is the strongest marketing-tool for your paid services. Why not use it? Would you advertise for your paper on the streets or better: on the airports? Yes, you do, so why not on the web, via search engines. It is stupid saying, stupid interviewing, what you do. Two years ago you wnated to make wsj.com free for everyone, but you did not.
Hope that this is just another ballon you let free, to see how the world is reacting, to see your face in the paper. I hope this for the friends at wsj.com, who make THE PERFECT ONLINE JOB!